International CES, more commonly known as the Consumer Electronics Show (CES), is an internationally renowned electronics and technology trade show, attracting major companies and industry professionals worldwide. This short video highlights hearing aids as presented at CES. The annual show is held each January at the Las Vegas Convention Center in Las Vegas, Nevada, United States. Not open to the public, the Consumer Electronics Association-sponsored show typically hosts previews of products and new product announcements. CES rose to prominence after a rival show, COMDEX, was canceled.